Amanar
A concept store in the heart of Marrakech which offers articles authentic handmade Moroccans, while celebrating the richness and diversity of the Moroccan culture
Challenge
Our client, a connoisseur in the realm of luxurious and traditional Moroccan furniture, embarked on a journey of brand rejuvenation to reflect their evolving business values and resonate more deeply with their discerning clientele.
In light of the evolving dynamics within their industry and a commitment to authentically engaging with their clientele, our client, a distinguished purveyor of luxurious and traditional Moroccan furniture, identified the need for a thorough brand revitalization.
Motivated by a dedication to staying relevant while honoring their rich heritage, the refresh extended beyond surface-level changes. It entailed a meticulous overhaul encompassing visual aesthetics, messaging, and a profound reimagining of the brand experience. This endeavor was driven by a deep-seated desire to resonate genuinely with their audience and uphold their position as a beacon of authenticity in the industry.
Goal
We did some intense market research, refined their brand message, and created a brand new look to truly showcase their identity.
Result
The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in sales. The company now stands on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market.
